Investigate personal digital footprint by scraping online environment for 2 hours a day.
 
At the end of the day, I found out that there were lots of fashion ads and campaigns shown on my instagram. So I decided to focus on scraping more fashion ads and campaigns and see how it goes.
Make skin colour palette on every pictures.
 
Classify all the pictures by gender.
WOMEN
BOTH/
CAN'T TELL/
DIGITAL HUMAN
MEN
 
AND THIS IS WHAT WE GET !
SKIN COLOUR
PROPORTION
GENDER
PROPORTION
 
FIGURE

None of the models in the ads

and campaigns which were

shown on my instagram are fat or

curvy. All of them are tall and

skinny, even the digital human.

What’s priming? On wikipedia you will see “priming is a phenomenon

whereby exposure to one stimulus influences a response to a subsequent

stimulus, without conscious guidance or intention.” Studies have

shown that based on things we have read, watched, and heard we can

be primed to behave in certain manners. This made me wonder, Instagram,

one of the most popular social media with over 1 billion monthly

active users, what has it done to me? As a heavy instagram user, I spend

hours scrolling and investigating my personal digital footprint over the

past few days trying to figure it out. By scraping hundreds of fashion

advertisements and campaigns on my instagram, I then classified them

by the gender of models, also their skin colour. In the results, more

than 75% of the models are females, only 17% are males. And even

though there are multiple different skin colour models shown on my instagram,

the percentage of the dark skin models is obviously lower

than the others. Moreover, while scraping, I found out that most of the

fashion campaigns used white skin or dark skin models but asian

models. In contrast, most of the fashion advertisements for selling

products used mainly asian and white skin models instead of dark skin

models. Besides, none of the models are fat or curvy. All of them are tall

and skinny, even the digital human.

Now I wonder if I am influenced by instagram that’s why I only tend to design women’s clothes. I wonder if I am idolizing the bony gaunt body type without awareness. Am I racist? Or is instagram making me racist?